Car branding involves placing graphics, products, logos, and promotional texts for your company or brand so that they are visible to people on the roads. The importance of this service stems from its ability to advertise a company, service, or product. It is very popular in Dubai and the UAE in general. One of the most famous examples is the advertisements on taxis and public buses.
Why is vehicle branding popular in Dubai and is it important for companies?
Because it is an effective and visible advertising method that can be used to target a new audience or increase awareness of your brand, especially if it is emerging. Some companies use this type of service to promote new products or services, given that car branded vehicles roam the streets and various roads, and many people see these advertisements.
Types of car branding and the purpose of each?
There are several different types of car branding, each varying according to the purpose of the marketing campaign.
1- Full Vehicle Wrap
This is used for large advertising campaigns or famous brands, where the entire vehicle is wrapped. It is more expensive than other types but is considered more eye-catching and eye-catching.
2- Partial Wrap
Simply wrapping a part of the vehicle with graphics or stickers. It is considered an effective marketing method, but less expensive than full wrapping.
3- Logo & Brand
Stickers are placed that represent the company logo or brand colors. They are used to spread awareness about the brand. These are often used by new companies.
4- Magnetic Signs
Simply placing magnetic signs on car doors is a flexible method for easy removal and installation.
5- Vinyl Decals
This is also a popular and flexible method, where easy-to-remove vinyl stickers are placed on vehicles. Their sizes range from small to large.
6- Transparent Window Decals
There is a special type of sticker used for advertising on car windows. They have a certain degree of transparency, so they don't obstruct vision.
7- Cars as Moving Billboards
In this case, cars or vehicles are used as mobile billboards in popular and crowded places to reach the largest possible audience.
The Benefits of Using Auto Branding in Dubai
According to statistics and a study conducted by the Dubai Chamber of Commerce, companies that used car branding saw their brand awareness increase by approximately 25% by 2024. This, in turn, positively impacts demand for their services or products. Therefore, we can say that it is a useful and effective advertising and promotional tool in the Dubai market.
Auto Branding Service Prices in Dubai
We at Carbonova offer a variety of car branding services at reasonable prices to suit different companies. Prices vary for each case, with full wrapping services being the most expensive due to the packaging materials, steps, and details required to wrap various parts of the car or vehicle, whether it's a truck, bus, small car, or mobile food Truck.
Our Vehicles Branding Prices:
• Branding Design project development starting from 5000 AED
• Branding Implementation of the project (wrapping or stickers applying) from 3500 AED
Prices are lower when requesting a partial wrapping service, as it's less complex and we use fewer packaging materials. Prices are lower than partial wrapping if the customer requests small or medium-sized stickers, such as the company logo or some marketing phrases.
We also use the best packaging materials available on the market to ensure the quality of our services and their continuity for the longest possible period without any tears or scratches.
Prices also vary depending on whether you have a ready-made design to work on directly or if you request an ad design and then work on it, especially since we have a team of experts specializing in car wrap design, utilizing every aspect and space of the car to deliver a professional design with 25 years of experience.
Why choose Carbonova to design car wraps for our car branding service in Dubai?
We are experts and professionals in the field of designing and installing car wraps, flawlessly and without Mistakes.
We design for luxury sports cars in Dubai and also work with companies to design advertisements, logos, and graphics on various vehicles, from sedans and four-wheel drive vehicles to large vehicles, motorcycles, and buses.
Designing vehicle advertisements differs from conventional design methods, as cars come in different sizes, shapes, and curves. This task is complex and difficult, especially for non-experts. If you want to avoid an incomplete design, the best option is to rely on our expert designers in this field.
Benefits and Advantages of Marketing Through Vehicle Branding
• Mobile Advertising: This feature allows you to target a new audience in new areas.
• Lower Cost: Despite the costs of vehicle branding, it remains an economical and effective marketing method.
• Marketing Campaign Customization: You can customize the campaign and make it target a specific service or product, increasing awareness and demand for it.
• Effective 24/7: It operates 24/7 without any additional costs until you decide. Ending Your Campaign
• Attracting Attention: The most important feature of the service is that it attracts the attention of passersby, people, and drivers on the streets, prompting them to search for your brand.
• Local Targeting: With this type of marketing campaign, you are definitely targeting the local audience and the local market. If that is your goal, this method is the best.
Carbonova Vehicle Branding Service Steps
1 - Contact us and send the service request to our team.
2 - Deliver or receive the vehicle to our center in Dubai, Al Quoz.
3 - Send your ready-made design or request the wrap design service (additional fees apply).
4 - Professional wrap design and installation.
5 - Receive the vehicle within 3-4 days, depending on the complexity of the design and the size of the vehicle.
Frequently Asked Questions About Auto Branding
Is it easy to remove ads, and will they cause any damage to the vehicle?
This depends primarily on the nature of the materials used. If you use vinyl wrap or magnetic ads, we assure you that they can be removed easily and without damage.
2- Can auto branding be used on any type of vehicle?
Yes, of course. You can use it on various types of vehicles, from motorcycles for delivery companies, for example, to sedans, SUVs, trucks, and buses.
3- Is car branding legal in Dubai, and what are the procedures?
Yes, it is legal, but you must first request a license from the Roads and Transport Authority in Dubai and then follow the procedure. The fees are low. You can find all the procedures here.
4- Can I track the effectiveness of this type of advertising campaign, and how?
There is no direct way to measure the effectiveness of vehicle branding campaigns, but you can compare before and after the campaign. The difference then represents the effectiveness of the campaign, such as increased website traffic, increased social media followers, or increased demand for the company's products or services.
5- Is it a good option for startups?
Due to its low costs and effectiveness, it is an ideal option for startups to spread awareness of their brand.
Comentários